Alzheimer’s Society’s national and regional media teams are seeking people affected by dementia who would be interested in taking part in a major new campaign on behalf of the charity. This campaign is aimed at launching the charity’s bold new brand and strapline, United Against Dementia, and will see us aim to generate strong national and regional coverage between the end of April and building up to Dementia Awareness Week (14-20 May).
We are looking for people with a range of experiences and a real willingness to share them in the media between now and the end of May. This could include national and regional TV, radio and newspaper interviews, interviews in national consumer magazines as well as interviews for online news sites. If you are not happy to share personal information in the media, it would still be very valuable to hear your experiences which we may be able to include internally or anonymously in the public.
A key theme of the campaign is around tackling stigma and reaching out to less heard from groups, so it would be great to see more representation from, for example, different faith groups, sexualities, nationalities and ages.
For more info please contact Olivia Dunn from the national media team onOlivia.Dunn@alzheimers.org.uk and 0207 423 3591 or James Dixon from the regional team onJames.Dixon@alzheimers.org.uk and 0121 7007396